A Little Twitter Sheet
By Don Elliott
For every social media network that pops up, a business has to make a decision on whether it’s really worth their time to dive in and embrace it. It’s not unwise to wait a little to see if the new network gains a foothold before investing valuable time, energy, and money on it. In the [...]
In marketing, strategy is King
By Don Elliott
These days nearly all businesses are hyper-concerned about their budget. Even companies that are doing well feel the constant and foreboding weight of, "What if...?"
Small business owners in particular have an acute awareness of how quickly things can change. Unfortunately, perhaps more often than not, executives in this position decide to, "Hunker down and weather the storm." They feel this turtle-shell maneuver is the wisest choice – on the surface it appears to be the safest, most conservative decision.
However, if we carry this metaphor through, you will see that this is entirely the wrong decision...
The Art of War II: Laying Plans
By Don Elliott
“Now the general who wins a battle makes many calculations ere the battle is fought. The general who loses a battle makes but few calculations beforehand.” -Sun Tzu Quite probably the worst and most common mistake small to mid-size business make when deciding to invest capital into marketing and advertising, is simply failing to plan. [...]
The Art of War I: The 5 Factors
By Don Elliott
A Marketing Philosophy based on Sun Tzu's "The Art of War." Quote: "A wonderful product, an understanding of your target audience, and a motivated staff means you have great potential, it does not mean you will be efficient or effective. Strategic planning is what pulls all five of these elements into one accord and thereby empowers you to actuate your potential."
Double Gold at the San Francisco International Wine Competition
By Don Elliott
Elliott Design took home a Double Gold at the San Francisco International Wine Competition. It is the highest award they give and apparently we are the first design studio not just in Vancouver, Washington, but in the entire Northwest to take it home! In all there were 3,897 submissions from 27 countries, the biggest competition [...]
2010: Bring it On!
By Don Elliott
News & Specials for the New Year! Brand Audit For the month of January we are offering a free ‘Simple Brand Audit.’ This is a pre-cursor to a new group of strategic marketing products and services we will be adding soon. A Simple Brand Audit is a wonderful way to gain a quick ‘reality check’ [...]
The Perfect Christmas
By Don Elliott
Reign in Christmas with dance! MVP Dance Elite’s Christmas Show The Winningstad Theatre 1111 SW Broadway | Portland, Or 97205 December 4th: 10:00am | $10 December 5th: 1:00pm | $10 December 5th: 6:30pm | $15 Ever received an invoice from Lorena?? Well now you can see her real talent – dancing and choreography! MVP is [...]
Oregon Wine Institute
By Don Elliott
Recently we were given the exciting opportunity to spearhead the branding of the all new Oregon Wine Institute! Not only was this project a lot of fun, but fell right in line with our previous wine experiences. It seems the wine industry is beginning to embrace Elliott Design nearly as much as we embrace wine… [...]
Grand Opening!
By Don Elliott
October 24th: 2:00pm – 8:00pm Hi Folks, Our latest wine label design was for Gougér Cellars, and what a wonderful surprise it was! You see as the designer I can’t control what goes in the bottle (which is probably a good thing…) so I always wonder how the label will compliment the wine itself when [...]
New Portfolio!
By Don Elliott
Check out our new portfolio! And then feel free to let us know what you think.
