A brand is often a difficult thing to nail down. One thing for sure, though, it’s not a logo or an ad campaign. It’s about the values that you live out as a company, and how you’re perceived by your audience.
The larger the company, the more moving parts there are to manage, but in small business it’s fairly simple. Define who you are, and operate consistently within that grid. As designers, we’re most successful when a business owner or marketing professional can articulate who they are and what they want, and allow us to visually create something that communicates that message.
Your audience should find that the expectations set by your marketing collateral and advertising campaigns are consistent with the experience they have with you face-to-face. When we enter in to a long term relationship with a client we are able to own that vision along side you, and consistently communicate your brand in any variety of different mediums, print, digital, video or otherwise.